When one of our clients launched their new service business that included a product appealing to moms (a huge demographic!) they wanted to attract a very specific group type of mom; they narrowed their audience brilliantly. We suggested coordinating a blogger outreach effort, targeting popular bloggers in their industry.
Our team scoured the internet, using Pinterest and Twitter frequently to reach out to bloggers with great success. We sent over two dozen bloggers the product and asked them to write a review. Over the course of five months, our client attained three excellent blog posts that we shared on social media and their website. Victory on all fronts, but it took a village (Consult PR) to help.