Social media really is PR. Especially if you have a large following like one of our law firms. The partners in the firm have a lot to say about issues that concern the senior population and, with the help of our Digital Marketing team, they are active on Facebook, Twitter, and LinkedIn. It is not unusual for one of their blogs, newsletters, or informational posts to be shared several times on others’ pages.
When we took over their social media, and added images and calls to action on their posts, they saw their following grow, but also an upswing in new clients. We pointed many of our posts back to their website’s Contact Us page, and it worked.
We love it when a client puts their trust in us and buys into the idea that social media and PR go hand in hand, as evidenced by their growing fan base and additional clients who were looking for their services.