On an advanced level there are some key features that you should look for in the ideal e-commerce website. First and foremost you should strive to get a table less XHTML and CSS design. These two coding languages help to shrink the size of the web page code more than 60%. This can have major advantages for your business as it minimizes the loading time of your web pages. Hence your customer would not have to waste his valuable time waiting for your website to load. Statistics have shown that Internet users will not wait more than 5 seconds for the page to load which makes this feature very important. Another benefit of sticking to this coding combination is that it is adaptable to new browser versions and guarantees cross browser performance.
Another aspect which is still under debate is W3C valid coding. There are many e-commerce service providers that encourage using W3C valid coding when you set up your website. They believe it helps to attain better search engine results and also helps to increase web traffic more so than those websites that do not comply with these standards. It is better to stick to these standards even if the implications have not been certified on the whole.
The way your product pages and reviews are set up on your website are extremely important for your visitors as well as the search engines.
Rather than this you should have distinct head tags along with automatic change script with each product page. When it comes to e-commerce the title and description tags are one of the key elements of a well optimized site. The optimal use of keywords in these descriptions will also add to make your website more search engine friendly.
Other important aspects that you need to take into consideration when looking for effective e-commerce web development are accessibility, Web statistics and analysis, SSL and IP addresses, flawless order processes and the elimination of any unnecessary features from your website.