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Gain A Competitive Edge With An ADA Compliant Website.

StaffJune 2019

Your website is the most important marketing tool you have! As a business in today’s global economy, you need to be innovative in order to maintain a competitive edge. Businesses today are in a race to keep up with evolving technological trends and the laws that govern best practices in the digital world.  One of the key components of a great website today is that it must be accessible to everyone! This includes persons with disabilities who need to access information.

It is essential for businesses to understand the laws and recommendations for web accessibility. More and more businesses are beginning to understand the need to bridge the divide and the consequences of non compliance with The Americans with Disabilities Act (ADA) guidelines.  ADA regulations had a set deadline of mid-2018 for websites to become compliant. When it comes to web application development, it is important for you to know what level of compliance you need to be at. The various standards, A11Y, ADA, and WCAG all have primarily the same make electronic and information technology accessible to people with disabilities.   Our goal is to ensure that your business does this well and avoids potential lawsuits.

According to figures released by the Census Bureau on July 25, 2012, 56.7 million Americans (18.7% of the U.S. population) have some type of disability and out of this number, an estimated 38.3 million (12.6%) have a severe disability. Another survey conducted by Princeton Survey Research Associates International, Jan. 2011, shows that 54% of adults living with a disability go online. In a study put together by Google based on data from the World Bank (WDI, 2008) and (NHI Survey, 2008), it was found that there are more hard of hearing users in the United States than the population of Spain and more users who are blind and low-vision than the population of Canada. 

But what does this mean for you? Neglecting accessibility can be disastrous to your businesses. Ignoring a potential market and its accompanying opportunities are bad for business. It's a terrible idea to exclude 20% of the population from the conversation on your site.  Also, if your website is not ADA compliant, you are potentially at risk of a lawsuit with penalties and judgements that range from several thousand dollars into the millions.

Avoid a Costly Lawsuit

A 2016 research, funded by Microsoft, on the economic value of accessible technologies to corporations also pointed to several benefits. It pointed to increased expertise range in employees which led to a boost in productivity and retention. For customers, it confirmed that the enterprise cared! Among the many other verified advantages of web accessibility are that it drives innovation, complements your logo, increases your market reach and most significantly, it minimizes legal risk!

After its signing into regulation through President George H. W. Bush in 1990, the ADA has been cited thousands of instances in complaints filed against inns and restaurants. Court cases were brought against corporations inclusive of supermarkets (Winn-Dixie Stores Inc.), eating places ( Domino's Pizza Inc.) and Universities (which include Harvard and MIT). Business sued under the ADA  complain that the regulation permits plaintiffs to demand big payouts in damages without first giving the commercial enterprise owner the opportunity to restore the web sites.

Consult PR+Better Accessibility= Better Business 

The good news is, a more accessible internet does not have to be complicated. In reality, it's just one step closer with Consult PR. Our developers will  help you create the perfect solution! “If your website needs to be ADA compliant, we can help you. We are specialists in this matter,” assured the President of Consult PR, Paul Ramkisson. In fact, our team will help you along all stages of the process, from early design to planning. What’s even better is that the Digital Marketing team at Consult PR is also equipped and experienced in maintaining ADA content compliance on your it’s not just designed and built correctly, but managed to comply over the long haul.

Consult PR has a proven track record of working with businesses to help them successfully grow and evolve.  “We will help to craft an accessibility strategy that works for you. This includes clean up and maintenance”.  Added to this is the fact that Consult PR is not industry specific and will work with any company in any industry to  craft ADA compliance solutions. “As a professional Digital Marketing company with ADA experience, we can help,” Mr. Ramkisson assured. 

Make sure you have an ADA compliant website.  The team at Consult PR are ready to help. We will craft an exceptionally designed website that will not only  meet but exceed ADA requirements. Don’t hesitate. Contact us here today for a FREE consultation!

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