Here at The Digital WOW, powered by ConsultPR.net, we believe in search engine domination , which means trying to dominate as many positions on the first page of a Google search result. Of those positions, the ones closest to the top of the page and above the fold (before a user has to scroll down) are essentially “premium positions”. Google’s map which features businesses near you that are relevant to the search result resides in this premium positioning, formerly known as Google My Business (GMB), now known as Google Business Profile (GBP). Understanding how to optimize your GBP is integral to digital marketing strategies looking to dominate the first page premium results.

On the surface, it may seem straightforward for a company to claim their GBP. Google, in fact, has designed the portal to be business/user-friendly, which means you technically don't need marketing prowess to establish and claim your GBP. However, most companies only input their basic information like name, address and phone number etc., and generally disregard the expanded optimization and more detail-rich features that make their GBP standout in searches. This is usually because businesses don’t have the time required to dedicate to such a task, and also they are not aware of Google’s algorithms and how this all impacts their online reputation and resultant rankings. So in short, detail and thoroughness matters… have you heard that before?

That said, even if you can dedicate time to work on GBP, don’t presume that in itself is enough to do it well. You may have done the basics as well as the detail, but have you done it expertly and efficiently? Professional digital marketing companies typically offer GBP optimization as part of their service repertoire, and anything that's done by a professional is going to have a better result than a DIY job. Also considering that in most cases a GBP location level optimization is frequently an inexpensive and one-off expense, hiring the expert makes sense. Investing in getting new customers and better rankings in Google searches is always a wise decision. With expanded optimization we know the weight of every aspect/ detail of the profile, we also know how important it is to show up in the map. We ensure that we take care of all the factors that you see in the pie chart below. Since Google has 90% of the search traffic online, your GBP should be perfectly optimized on all parameters to help you get max ROI. Using Google Business Profiles wisely results in optimized location-based successes. 

“Whether we like it or not, businesses of all sizes will have to keep paying attention and change along with the platform when needed if they want to continue reaching new customers. (Google My Business: What’s Changing (And What’s Not) In 2022, Forbes, Jan 2022)

As part of its Online Reputation Management (ORM) and à la carte services, The Digital Wow, powered by Consult PR.net offers its clients GBP Expanded Optimization services that can help you rank better in searches, have a larger client outreach and increase your ROI. GBP Expanded Optimization services generally cost only a few hundred dollars one-time to implement well. We at The Digital WOW, powered by Consult PR.net, have been offering the GBP expanded optimization services to our clients for years now and have seen numerous excellent outcomes.

For more information contact us.