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Google Is Now Offering Google Guaranteed Badges To Google My Business Holders

StaffSeptember 2020

Google started offering Google Guarantee certificates to advertisers as part of their Local Service ads offering. The requirements for Local service ads eligibility are quite extensive and the process of applying is quite a laborious one. It is only applicable to business in certain industries (the majority of which are trade industries like plumbers, HVAC, locksmiths, electricians, etc). If your category is listed, you can apply for the Google Guarantee. The process includes getting background checks for the business owner(s) and field employees, providing proof of certifications/qualifications,  insurance information and more. Google’s Local Services ads are a great way to generate quality leads when compared with traditional paid ads. In fact, if a lead generated isn’t of the expected caliber, it can be disputed and the cost refunded to the advertiser. This service offering has been out for some time and we have guided some of our eligible clients through the lengthy qualification so if you’re interested in getting this set up for your business, reach out to us.

In this article, we want to focus on the additional feature that Google has recently released. Google started manually reaching out to businesses that have already been approved for Local Service Ads to have the Google Guarantee badge displayed on their Google My Business listing. While the feature does have a small monthly recurring cost, we believe it is well worth it. When your customers and potential customers search on Google, they will see your business appear with the Google Guaranteed certification beside it, and they can click on it and be assured that you have been thoroughly vetted by Google. This along with a 5-star rating and positive reviews can really help your customers in making a decision between you and your competitors. On the other hand, you can be assured that these things will convert into quality leads who might become repeat customers or refer you to more customers. Whether you’re a current client with us or not, if you’re interested in finding out more about this Google Guarantee badge, we invite you to give us a call at (561) 444-RANK (7265) to schedule a free consultation.

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