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Google’s New Updates Continue To Push For SSL Certification On Websites Custom Image:

StaffMarch 2020

Google Chrome 80 was recently launched, and it includes some new updates to push websites to become SSL certified. In January 2020, 81.9% of total web users were using Google Chrome. With over 2 billion users, Chrome is the world's most popular web browser today! Google has consistently rolled out updates to its browser to benefit both users and developers. Google started placing emphasis on websites having an SSL certificate by allowing those sites who did to rank higher than those without one. 

What is an SSL certificate? 

Secure Sockets Layer (SSL) certificates create an encrypted connection to help online businesses establish trust with users. If a website user needs to input their information to make a purchase, SSL certificates create a foundation of trust by establishing a secure connection. You can identify whether a website has an SSL certificate by looking at the website URL. If it begins with “https” instead of “http” it means the site is secured using an SSL Certificate (the ‘s’ stands for secure). (digicert.com). An SSL certified website will also have a small padlock at the beginning of the URL bar. 

In early February 2020, Google rolled out it’s updated browser - Chrome 80. This new browser has some additional features - and restrictions. For mobile users visiting websites without an SSL certificate, video or audio on the website will not load. This might not seem like a big deal but when you consider that there are 3.5 billion smartphone users today, we can safely say that the majority of these users are utilizing Google Chrome. Lots of websites today include media of some kind, and if your site isn’t SSL certified, users might not be able to see this content. Google Chrome holds a 58.2% share of the global browser market (w3counter.com), and when you consider that Google didn’t even have a share in this market prior to 2008, it shows us how important it is to take these updates seriously and conform to their guidelines - else risk having your website rank very low in search results. 

Here at Consult PR,  our role is to be your proactive technology partner. In 2017, when Google started to announce that websites without an SSL certificate could lose organic ranking, we pushed our clients to make this update and many of them were able to avoid the penalties by trusting us as their digital marketing expert. Many of our clients had invested months and even years in improving their search ranking and the fact that they could lose that ranking by not having an SSL certificate was something we took very seriously.  That said, Google Chrome 80 now tosses the gauntlet even further and it really creates a situation where you’re at a big disadvantage if you still don’t have an SSL certificate. Whether we’re your vendor on record or not, we have your best interest at heart and we don’t’ want this update to negatively impact you. So if your current firm has dropped the ball on your SSL certificate, we can still help you through this process and our initial consultation is always free - it costs you nothing to pick up the phone and call (561) 270-4056.

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