With competition in the digital realm heating up, it is imperative to have a few tricks up your sleeve. We help our client family stay ahead of their competition with Competitor Analysis. Gain better traction with your marketing programs in 2024 by looking under the hood at what your competitors are actually doing. 

Marketing your business in the digital arena is not easy. SEO, Backlinking, PPC, Google Ads and Social Media are just some of the places where you need to be on top of the game, if you are to reach your target audiences and achieve business goals, and more initiatives get added every year. Sometimes your competition is doing something truly remarkable that is helping them stay ahead of the curve. To help our clients achieve maximum ROI, we have an amazing trick up our sleeve called Competitor Analysis.

Competitor Analysis in this instance refers to having specialized software and tools that allow us to do much more than the standard in-depth analysis of the marketing strategies that are being employed by our client's competitors. This gives our clients an insight into the marketing programs where they are lagging behind, and also helps them learn about the initiatives they need to have in place if they want to get ahead of their competition. 

To perform a competitor analysis generally, all we need are 4 competitor URLs and yours. In short, you have 5 businesses that are being compared to each other, and the gaps that show up are the areas where optimization and improvement are required.

Hint: Competitor Analysis is a feature available via SEMRush, which is the 800-pound gorilla of the SEO industry when it comes to SEO software programs.

We then perform a thorough check of the following parameters:

• Keyword Gap Analysis

A specific analysis of the organic marketing (SEO of the client and the competitor) i.e., keywords where the competitor's websites are optimized and getting search engine rank position (SERP). This report also provides you with the exact rank position of the competitor's website on particular keywords. The comparison as shown below provides a summary report of the rankings of our client and the competitor's website in Google searches from Top 10 to Top 100.

• Backlink Gap Analysis

An analysis of the number of backlinks on all the domains (linked references to other websites) that the competitors are backlinking from, which our client may be missing out on.

• PPC Competition Analysis  

An analysis of where the competition is placing its ads, the budget (for the ads), specific keywords that are being marketed and landing pages.

Note: We also provide a detailed report on the keywords that are being used in the competitor's Google Ads and Ad copy with the targeted locations.

• Website Traffic Analysis

A report on the traffic (number of visits to the website) that a competitor and client’s website is receiving. This report also provides details about the source of the traffic:

• • Google (was it an organic search that landed the visitor on the website or was it a paid campaign)
  • If a visitor reached the website from a social media platform, the report lists the particular platform.
  • Email marketing (E-blasts, newsletters etc.)
  • Direct: It also lists if someone reached the website directly (typed in the URL of the business)
  • Third Party websites like Quora, Reddit, Blog posts, etc.

All of the above data points are part of The Digital WOW’s Competitor Analysis. Having the data saves a lot of time and leg work, giving a sneak peek into how to get better rankings, improve the performance of marketing campaigns and increase ROI.  The key to success though lies in making the data actionable and that requires an excellent relationship between you (our clients) and us your digital marketing partner. Together we can use this sneaky good analysis to achieve great outcomes.