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Here’s How We’re Celebrating Diwali This Year

StaffNovember 2021

This week, Hindus across the world will celebrate Diwali, or Deepavali—a festival of lights that stretches back more than 2,500 years. Diwali is considered India’s biggest holiday and despite being a Hindu festival, it is celebrated by multiple religions across India - in a fashion that some would liken to Christmas in the western hemisphere. While both our Guyana and India offices will be celebrating this holiday, in India many of our staff take time off to visit their place of birth...but more on that later.  Also, in true CPR fashion, if there is even the slightest reason to celebrate we absolutely tend to go all out. 

Diwali is a celebration of the triumph of good over evil. This celebration’s origin is linked to multiple stories in religious texts making it hard to track down exactly which came first. One of the most common tales associated with Diwali, is that of King Rama, one of the incarnations of the god Vishnu. When an evil king in Lanka (which some people associate with Sri Lanka) captures Rama’s wife, Sita, he builds up an army of monkeys to rescue her. The monkeys build a bridge over from India to Sri Lanka, and they invade Sri Lanka and free Sita and kill that evil king. As Rama and Sita return to the north, millions of lights are spread out across the city Ayodhya to help them come back home, and to welcome them in style. This is likely the inspiration behind the lighting of diyas (little ornamental lamps) to celebrate Diwali.

Diwali is a five-day festival usually marked by celebrants going all out with extravagant light displays. Each day has its own customary activities that feature an abundance of sweets, family gatherings, and the lighting of diyas. Another common custom is for people to return home. Many Indians migrate to other parts of the country for work. Diwali provides an opportunity for them to return to their ancestral homes and celebrate the festivities with their families. 

At Consult PR, our Diwali celebrations for our India team are on par with our Christmas celebrations for our other offices. Each year we offer a cash bonus, and we also send sweets, chocolates, diyas and sometimes statues to each employee’s home. This year, we are sending personally gift-wrapped tokens with personalized notes. We are also presenting each employee with a noise cancellation headphone while our managers are also receiving an extra computer monitor. 

A glimpse at the gifts and personalized cards sent to each employee.

Diwali is a highly anticipated celebration for people of many different religions. In India, it's common for employees to think of employers not just as people that give them jobs, but as familial figures. Consult PR management recognizes how important Diwali is for our employees so it's important to us to take the extra steps to celebrate this major occasion. We always embrace opportunities to show our CPR employee family how much we care.

At Consult PR we’ve always considered ourselves a family. Now, we are a truly family-owned and operated company with Paul and his wife, Bhavana as our C-level leaders. They, and everyone else in upper management, truly view everyone in the firm as family and so we take extra steps to celebrate these types of major occasions in all of our offices. Happy Diwali to our India and Guyana team members and their families!

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