Open Graph Tags (OG Tags) are a new way of defining and displaying the rich content of your Website’s pages when they are posted on Social Media. Facebook, Twitter and LinkedIn all recognize OG Tags. An OG Tag for a Website page usually has:

1)  An image from a particular page of a website.

2) A headline from the particular page.

3) A description of what the page is about.  

This helps create a Clickable Snippet with more rich content that appears on the Social Media platform, helping it gain more traction with the audience. With Social Media audiences being bombarded with loads of images, videos and links, OG Tags help catch the attention of the viewer. Catchy Social Media content tends to be shared more.

Below is an example of what OG Tags for one of the Social Media posts of ConsultPR.net look like:

NOTE: Each of the tags describes the content of the page and specifies the image to be featured from the particular page. 

The primary benefit of OG Tags is helping your website gain better Branding through higher visibility on Social Media. Since users also search for specific details on Social Media platforms, if your Tags are optimized in terms of description and title then the user may directly land on your Snippet giving your branding a higher outreach and visibility. 

OG Tags also impact the Click-Through Rate of your Website's Social Media postings thereby boosting your Search Engine Ranking Position (SERP). OG Tags can be created for each and every page of a Website or the pages that you most commonly link back to from posts in Social Media.  OG Tags give you the flexibility to display the variations of your website in different languages too, thus giving you the control of how the links appear on Social Media platforms. The Digital Wow, powered by Consult PR.net recommends that you get OG Tags done for a minimum of 10 pages for your website which are most likely to be shared on Social Media (like Homepage, About Us, Contact Us and Services etc.)

Below is an example of what ConsultPr.net’s Social Media Posts look like without OG Tags:

Unlike a normal link back to your website relying on the default social media tool displaying what they think that web page content should look like (depicted above), this tag supersedes the default and presents data and content that is much more visually appealing and designed to attract the user's eye (depicted below).  The image dimensions are specified in the OG Tag format to get optimum results. 

Below is an example of the resultant Clickable Snippet that is generated by using OG Tags on Social Media platforms for ConsultPR.net:

OG Tag input:

The Result: 

Conclusion

Implementing OG Tags on your website can help garner greater visibility for your brand. Brand awareness has been proven to be a significant factor in SEO performance with both factoring heavily into ensuring you achieve better ROI. As a part of its Social Media services, The Digital WOW powered by Consult PR.net offers its clients Open Graph Tag  services that can help your Website gain more visibility and better SERP. Open Graph Tags  can be implemented rather economically for a few hundred dollars as a part of our a’ la carte services. https://www.consultpr.net/contact-cpr