What's the biggest mistake companies make with social media?
JAY HOOLEY: There are three big mistakes businesses can make with social media:Click here
GUEST MENTOR Scott Sage, partner at DFJ Esprit: In today's data-driven marketing world, you should really only think about marketing once you have reached your product-market-fit... This is the stage in your company where you know without a doubt what problem your product is solving for your users, that your users would be extremely upset if you shut down your product, and when you start to get unsolicited inbound leads for new users who are interested in using your product.Click here
Facebook, Twitter and other social-media platforms can serve as valuable tools for small-business owners interested in attracting and retaining customers. But getting a great online presence going isn't as easy as clicking that "like" button.Click here
With brand marketers creating more subtly promotional online videos and blog posts than ever before, some are trying new ways of turning their efforts into viral hits.Click here
Over the past few years many business owners and marketing executives have scratched their collective heads in trying to make sense of how social media can benefit their businesses.Click here
Social media marketing strategy is built around communities and represents the voice of your company online. Community managers are normally in charge of social media as they will run all the companies operations that are based around communities such as blogs and forum posting. Creating and building a community is about participating in conversations about your organisation as well as trying to lead conversations and create buzz. Social Media communities are made up of the biggest fans of the organisation, and it provides an environment where they can interact directly with the organisation and provide valuable information and customer insights allowing you to make a variety of improvements to your business.Click here