Go Viral And Mobile...or Be Left In The Dust

Paul Dharmendra RamkissoonSeptember 2013

Most of us by now have developed some interesting mobile habits.

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Marketers Seek Extra Edge To Go Viral

WILLIAM LAUNDERSeptember 2013

With brand marketers creating more subtly promotional online videos and blog posts than ever before, some are trying new ways of turning their efforts into viral hits.

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Social Media Influence On Purchase Decision Growing!

Paul Dharmendra Ramkissoon, President Of Consult PR, IncSeptember 2013

Over the past few years many business owners and marketing executives have scratched their collective heads in trying to make sense of how social media can benefit their businesses.

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Social Media Marketing Strategy

CPRMarch 2013

Community Management

Social media marketing strategy is built around communities and represents the voice of your company online. Community managers are normally in charge of social media as they will run all the companies operations that are based around communities such as blogs and forum posting. Creating and building a community is about participating in conversations about your organisation as well as trying to lead conversations and create buzz. Social Media communities are made up of the biggest fans of the organisation, and it provides an environment where they can interact directly with the organisation and provide valuable information and customer insights allowing you to make a variety of improvements to your business.

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Creative Website Development

CPRFebruary 2012

For any web development company, it is quite important to realize that creativity plays a major role in attracting the audience towards the information provided in the website. Applying creativity to a website design and development demands the right understanding of the audience's perceptual, cognitive and emotional needs. Most web development companies focus on generating "attractive designs". Often they fail to realize that they are limiting creativity to just an attractive layout that gains attention from the audience. What is equally or rather more important is the audience lifetime in the website. This demands the right understanding of the target audience. When designing a website, the first step is to explore and understand your audiences, their needs and expectations and then determine the best approach for maximizing your audience lifetime value. It's important to gather the client's requirements and develop a requirement specification. The requirement specification is refined through a series of review process with the client until all requirements are identified and understood.

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Top 3 Trends In Digital Media

CPRJanuary 2012

With the help of technology, advertisers are able to connect with their consumers or potential consumers 24 hours a day and on many different devices. Consumers are also now able to find services through the business's digital portfolio. And with the development of technology comes the top three trends in digital media advertising.

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Social Media Marketing, Social Media Monitoring And Social Media Solutions

CPRDecember 2011

One very often comes through statements such as if YouTube were a country, it would be the third most populated country. If one goes in to the details, one finds that the IP version 4, the most widely used protocol is almost exhausted and it supports billions of addresses. The above information just concludes one thing that there can be no measure of the potential internet has. The simple reason being the openness to a huge market which is not related to your place only and things get worldwide exposure. Thus good managements or good marketing people see this is an excellent opportunity.

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