Michael’s interest in digital marketing originated from his days as Director of Marketing at two prestigious real estate companies. He was increasingly intrigued by the digital arena and soon after found himself the leading Salesforce trainer at one of the largest real estate companies in the Carolinas. His expertise grew to cover web design and development, content marketing, inbound marketing, marketing automation, social media, business development and consulting, operations, public speaking, team leadership, and sales training. It was then that he embarked on a journey to establish his own Digital Marketing Agency, known as Go Left Marketing, with his wife, Susan.
Over time, the host of challenges that most small budding marketing agencies face, caused Michael to consider how best to serve his clients. It was at this point that he became acquainted with digital marketing giant, Consult PR and acknowledged that the company’s powerful digital toolbox combined with his already broad knowledge base and experience, could be the perfect platform to provide his clients with the ability to combat marketing blind spots. After a short courtship, Michael realized that the position he was offered to be Consult PR’s Managing Director of Charlotte Operations was ideal for both him and his clients. It allowed a seamless transition for his clients into better programs with excellent return on investment for them. The role also allowed Michael to retain some autonomy in business decisions and he very much still felt like an entrepreneur as he was charged to grow and expand the firm’s presence in Charlotte. Michael loves working with Consult PR because of the realistic and honest approach which the company embodies. The philosophy at Consult PR to custom engineer initiatives to achieve client goals and objectives resonated strongly with Michael. The firm’s practice of sharing realistic expectations up front and providing detailed, transparent and measurable outcomes, also really appealed to Michael. Add to that the unmatched quality of work and Michael’s own fresh perspective and you had the making for an excellent union.
On some other fronts, Michael is a graduate of Auburn University and also received his MBA from the Citadel. When he isn’t working, this dedicated husband and father prepares himself spiritually, emotionally, and physically for the challenges each day brings. Michael strives to live his life in accordance to his faith in the word of God. He also finds joy in spending as much time as he can with the loves of his life - his wife and six kids, Nicole, Cameron, Gavin, Carson, Olivia, and Piper. Michael’s hobbies include playing golf, cooking, working out, and building relationships in both his personal and business life...relationships that would last a lifetime! Ironically though, Michael considers himself an introvert. His preference is always to interact with both his clients and staff on a one-on-one basis as he believes this builds trust, in addition to stronger relationships. Michael prides himself on the fact that he was able to establish a business from scratch. He enjoyed the lessons learned from both his successes and failures. Michael’s faith and approach to life ensures that he maintains a high level of integrity in every situation. We here at Consult PR cannot express how happy we were when Michael and his clients joined our family. We wish him well as he leads the charge to introduce our brand of refreshingly measureable digital marketing to the greater Charlotte area.
Michael enjoying a fun outing with his family