Technology is constantly evolving and today's fast-paced world requires businesses to be innovative and a step ahead of their competition. How do you know which marketing initiatives are truly working and whether there are other programs that could boost your results? At CPR, it is our innate responsibility to deduce what works best for you: our clients.  And we ensure that all the programs and initiatives that you choose culminate in taking your business forward.

CPR consistently gathers and analyzes the results of your existing programs and marketing strategies throughout the year in regular client meetings. In the fall, we conduct an End-of-Year (EOY) Audit, which is essentially a special session where we discuss existing programs that need updating, future strategies and hammer out plans to achieve desired outcomes. This activity makes all the difference in separating you from your competitors. During the EOY audit, we recommend programs and modifications that are completely relevant only to your objectives…in other words, this is not a disguised sales pitch. 

Below are some examples of programs that will be discussed during EOY 2022 audits.

Call Only Google Ads Campaign 

All businesses like to keep the phone ringing. A Call Only Google Ads Campaign (COGAC) is specifically designed to get your target audience to call you. In contrast to  desktop-search or web page-landing scenarios, where the user has to find your phone number through the page and then reach out to you, COGAC allows mobile users to see your ad and, at the touch of a button, call your business.

COGAC ad campaigns are designed to ‘only’ show up on call-enabled, mobile phones and tablets. This means that every click you pay for can be instantly converted to a call for your business.

HINT: Set up a COGAC campaign to run only when you have staff members ready to receive calls for best results. Consider setting up a separate number for your Call Only Campaign in order to clearly track each campaign’s success.

COGAC is specific to the Google PPC suite of platforms.  It is important that you consider other platforms, but there are so many…so where to start?

CHEAT: Why not start by looking under the hood of your competitors' campaigns.  After a thorough analysis, you may find out your are only on Google Maps while your competitors are on Apple Maps allowing them to reach a bigger audience. Why stop there, Yelp may also make sense and help you reach your targets faster. Simply put, the old adage of knowing what your competition is doing, is still relevant, even in the digital arena. To help you accomplish this, CPR provides Competitor Analysis.

• Help your business beat the competition by analyzing what their strengths and weaknesses are.
• Enhance your understanding of where your money is best spent to increase ROI.
• Identify more-effective ways to reach your target audiences.
• …and more

Apple Maps & Yelp Optimization

In the U.S., 50% percent of mobile phone users are iPhone users and 75% of them use Apple Maps, which is why optimization for Apple Maps can get your business better results. Good Yelp reviews inspire trust and confidence in your target audience leading to better outcomes.

• Optimizing your Apple Maps greatly enhances your Online Reputation Management.
• The U.S. has between 74 and 100 million Apple Map Users
• Apple Maps and Yelp registration help a business reach out to their target audience with SEO-friendly Yelp business descriptions
• According to a study by Harvard Business School: For every added Yelp star, you can see a 5- 9% increase in revenue

YouTube SEO

Here’s another doozy for you. Businesses and individuals all over the globe use YouTube and it's no surprise that YouTube has become the second most-popular search engine after Google. As of 2018, YouTube is installed on over 5 billion android devices and about 1 billion people watch videos on it EVERY DAY. As displayed in the graphic below, uploading a video regularly and adding keywords is just 10 percent of the puzzle. You need to optimize the video to have a bigger outreach. CPR’s YouTube SEO can turn around the visibility of your business greatly.

• YouTube SEO can increase your follower count, website visits and, more importantly brand awareness. This in turn brings in higher revenue.
• HINT: Consider subtitles for your videos.
• DID YOU KNOW: People prefer to watch a video rather than read a lengthy blog post. It's important to understand the amount of time the viewer spends watching your videos in order to keep their attention and convert them to a lead.
• YouTube SEO helps optimize your videos to match the viewer’s query to get you a higher number of views.

Conclusion 

“Research and Development is a critical function of CPR where we invest heavily. We encourage clients to reach out to us to become Beta Clients early in the year, just after EOY audits.Then we can fine tune our services for everyone else.” - Paul Ramkisoon, President, Consult PR

Keeping your firm in step with technology is a credo for us here at CPR. Our End of Year Audit is the ticket! Enjoy EOY 2022, we will be in touch to schedule you soon.