E-Commerce

There are lots of ways to set up your website to be able to sell and transact business on the internet. It’s less about right or wrong and more about being secure and smart. The key to a good e-commerce deployment lies in multiple factors but starts with experience. Consult PR has delivered hundreds of e-commerce sites over the years, all with unique needs and objectives. Let’s get into a bit more detail on those important factors to consider though, so as to help your firm make a good choice in your vendor search for the right technology partner and implementer.

Responsive Design

For most businesses, their website initially was all about a nice, attractive and informative web based representation of their firm. A website was essentially a digital 24-7-365 sales platform for their firm. A few years down the road it became clear that Google searches were fast becoming the place where people were searching for just about everything and the yellow pages started to truly become firewood or something to stand on to reach a can from the top of the pantry. With that realization came the modern truth that all businesses now have to compete to stay relevant and to be a high first page of Google results whenever possible. This now meant hiring in-house talent or an outsource search engine optimization (SEO) firm to stay competitive. Good white-hat SEO firms (like CPR) play by the rules that Google releases updates on from time to time...one big change was in April 2015 when websites had to become “responsive” or face the prospect of a major fall in the search rankings. It needless to say was costly for most firms to implement but well worth it and for the ones that ignored this, a game changer for the worse.

User friendly cms & Digital marketing ready

Almost all websites delivered today come with a content management system, but unlike many firms out there that have only come to that party in the last 5-7 years, Consult PR has had client empowerment via content management systems at the core of our website offerings for over 15 years! There is a stark difference in the user friendliness of our systems compared to 3rd party off the shelf cookie cutter systems found in cheap popular template systems like WordPress, Joomla, etc. Also, our CMS is built with your digital marketing in-house or outsourced teams in mind who literally get excited when we showcase how much SEO and viral/ social marketing functionalities come standard with our websites.

CREATIVE & CUSTOM DESIGN

Not all websites are created equal. Avoid the temptation of low cost templates and their hidden fees, hack/ security risks and limitations. Custom design is and always has been the best choice for a successful website project. Custom websites stand out and they get you noticed which leads to more qualified business. Don’t bang your head against the template box walls...be creative, think outside of the box and translate that into the website you have always envisioned is possible with Consult PR.

Digital Marketing Course

Expand your Digital Web Presence by signing up for our hands-on, interactive, and highly engaging Digital Marketing Course.

Our 12-week course; just a one hour a week investment of your time, conducted live on GoToMeeting (and you get the recording!), is designed to give you and designated members of your team, such as an administrative assistant, an opportunity to learn all that is possible in the sometimes confusing world of Digital Marketing.