The term meme comes from the Greek word mimea, meaning “imitated”. You’re sure to have come across a meme, as they are pretty much everywhere. Memes are an integral part of the global language of social media. Due to the limited attention span of users (which is decreasing day by day), memes are a perfect way of conveying a message in an engaging and impactful way. While they are mostly used by millennials and Gen Z, it is widely popular among the Boomers too. While it is commonly believed that memes are used only for business to consumer (B to C) styles of messaging, business to business (B to B) engagement also uses memes heavily for a variety of messaging placements. You could say that memes are an industry and language agnostic social media messaging and marketing tool.

Memes are a representation of what someone wants to say through an animated or a graphic image in a humorous/amusing fashion. The one thing that can make a meme stand out as a digital marketing tool is the ability of a good meme to go viral real fast. 

Memes during the holidays can be more fun than the standard social stuff. Good content on a meme is essential for it to have an impact and with a high percentage of people sharing memes every day, your memes should be well-thought-out.

Here are some of the memes created by ConsultPR:

“Social Media has a language. It's called memes. It started as jokes at one point, went into popularity with the millennial crowd, and now it's all over. Memes are funny, convey a message and are quick” - Harsh Singh, EVP, Consult PR.

“Memes are the internet-speak of millennials. Over three billion people use social media, and at least 60% of them use it for content that’s funny. College students trade memes like kids used to trade Pokemon cards,” - Anushk Mittal,  founder of meme platform Memeois, Forbes article August 2018.

CTA

From a branding point of view, the audience outreach that a MEME has is unmatched and there is nothing in the market that is as cost-effective and engaging with the x-factor to go viral fast. Memes are offered as a part of our social media services at The Digital WOW powered by Consult PR.net.