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Today Is National Day On Writing. CPR's Investment In Great Content Is Paying Dividends.

StaffOctober 2022

National Day on Writing is observed every year on October 20 in the U.S. It is a celebration of the skill and beauty of writing and how it has changed the course of history. At CPR we believe that content is king, and we write business content that leaves an impact. 

CPR’s content department is as diverse as it is creative. Employing Content Specialists  from all over the world,  the content delivery at CPR has been phenomenal. Web Content, Social Media Posts, E-Blasts and Newsletters are some of the areas in which CPR is second to none. At CPR, delivering fresh, impactful content is a challenge. As a company that prides itself on sharing and caring, our Editor along with our Content Specialists collaborate to ensure that the content being delivered for our clients is clear, to-the-point and nothing short of spectacular. This is thanks, in large part, to each team member having an average of more than a decade of experience.

According to a survey by Forbes: 34% of consumers are more likely to make an unplanned purchase if a brand personalizes content; and 45% of consumers would abandon content that’s displaying poorly on their current device.

Our Content Department is an amalgamation of all the processes of  CPR. It is the string that holds the pearls of all our departments together, giving them a voice that shines through. Writing business content that engages the reader while keeping the client's voice in mind are the traits we look for in a good content writer here at CPR. The digital world these days  requires content to be unique, crisp and a notch above your competitors. Hiring experienced content writers who are light years ahead of their peers is one part of the puzzle. Creating a nurturing environment where they are able to thrive and give words to their thoughts puts our content in elite company. 

“I’m proud of the fact that our team knows how to embody our clients’ voices, translating what they do into the language of their customers' needs. That’s how we increase their reach, engagement and return on investment.” - Laurel Drazen, Editor, Consult PR

CPR’s investment in content writing has paid dividends that cannot be quantified in numbers. The feedback that we receive from our clients and the company's growth are proof enough!

 

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