With statistical analysis of marketing consistently being forefront in the business arena, it is imperative that you are on top of your measurement game. Real-time data collection and analysis of marketing initiatives are a mainstay for any business to stay ahead of the curve. This can be done effectively with digital marketing programs, but actionable data gets murkier and measurements a lot more difficult to make when it comes to traditional media placements. To get the best results from your offline/ traditional media marketing campaigns and business development initiatives, it helps to have a tracking system in place that allows you to analyze what's working and what's not in real-time. Trackable QR Codes (TQC) help you do just that.

Marketing your company/brand effectively requires you to juggle many hats in the digital realm: 

• Social media
• Brand Placement
• Online reputation management
• Digital marketing, 
• Offline marketing 
• SEO 
• PPC
• ….and more

The major difference between digital and traditional marketing initiatives is the ease with which digital initiatives can be tracked and measured. TQC helps to bridge that gap by allowing you to measure your offline marketing initiatives. TQCs are custom-designed QR Codes that can easily be placed on a variety of old-school media, such as:

• Emails
• Postcards
• Business cards
• Brochures
• Conferences & Trade show displays and collateral
• Vehicle Wraps
• Bus Benches
• …just to name a few

Common usage TQC’s include:

• Your business card can have a QR code that once scanned provides the location and details of your business. 
• Similarly, you can have a QR code that upon scanning allows a customer to leave a review on your social media or Google business profile.

Trackable QR codes act as a bridge between online and offline media. They also offer direct online style measurement of off-line initiatives.

Below are a couple of scenarios that can offer clarity on the expanded and better use of QTCs.

• Conferences and trade shows are a great place for gatherings and exchange of ideas. Companies make huge investments to showcase themselves at such events. With a lot of promotional items being handed out like USBs, pen drives, mementos, etc., a TQC can be created for a particular conference or show and placed on these items. Whenever the code is scanned it will let the organizer know which particular conference or show the code pertains to and will also offer the organizer a peek into some details of anyone who scanned the code.  A data analysis can provide insights into the promotional items that are a hit with attendees and also about a particular conference or show that is bringing in better ROI.

NOTE: Once a QR is scanned, the following user details are available to businesses employing them:

• Time and Location (specifically which place was the QR code scanned at and at what time)
• The type of device being used (Apple or Android)
• Demographics (Age, Gender)

• Number of times a specific QR code was scanned

• From a business development point of view, if a company has invested in Business Development Managers who step out in various locations/markets and are a part of various networking groups i.e., Business Networking Incorporated (BNI), QR codes can help in creating a whole new business strategy that is based on real-time data and statistical input. Data collected from cleverly placed TQCs can help the company analyze the networking groups and activity generated and where to invest and not invest in the future. (There is also an added benefit of a metric to aid in the analysis of the employee attending the networking group’s performance.)  

• QR codes that allow for payments to be made have proven to be a game changer across multiple industries. The data input from these codes provides valuable insights into a huge list of details that can help any business make decisions based on revenue collection from a particular location along with several other business-related checkboxes that these QR codes tick.

With access to the above, business owners can, over a period of time, go through measurable metrics/graphs of data and modulate their marketing campaigns and sales strategies to provide better services to a specific target audience. This can assist them in scaling up their revenue and also improving customer service-related initiatives leading to better ratings (and search engine rankings in some cases).

Note: The pages or details that Trackable QR codes lead to once scanned, allow for real-time editing. This gives business owners the ability to modify/optimize the content behind the code.

• Trackable QR codes provide businesses with real-time data and measurable insights into user behavior, business reviews and marketing campaign statistics which can eventually help a business expand and meet its goals. The Digital WOW powered by ConsultPR.net offers a monthly subscription for custom-designed Trackable QR codes as a part of its Online Reputation Management Services.