Search Engine Optimization (SEO) in the minds of most businesses might as well be another language from another planet. In a way, that is true as it's about how to get your business to show up highly ranked in search results for your product or service offerings by adhering to the rules of a complex algorithm in the Google universe. The reality however, is that if you know the rules and keep up to speed on the releases from Google, it’s really just a lot of work and not so much rocket science.
What do you need to do...well consider the following the chapters under SEO 101:
So here’s the rub though...whatever you do today won’t benefit you until almost a year from now, but nevertheless it is worth it. Make sure your comprehensive digital marketing plan has a healthy dose of SEO so that in the long term your firm can benefit from free (organic) search result rankings and free clicks to your website.