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Why Are So Many Companies Turning To Digital Marketing During This Pandemic?
Over the past few months of the coronavirus pandemic, things have changed exponentially for individuals and businesses alike. In April, we wrote about the importance of digital marketing during this pandemic. The suspension and cancellations of live sporting events, concerts, conferences, in-person business, etc have created an environment where digital is now the best, if not the only, way to effectively reach consumers. Many businesses have seen unprecedented losses that they might not recover from, but there have been many other businesses that have managed to stay afloat or even thrive during this period, and the key to their success was... adaptation.
Businesses that have adopted and expanded their online presence have had the most success during this pandemic. There are some industries that have been slow to join the digital marketing table, and these are the businesses that have been impacted quite considerably during this pandemic. Businesses that rely on in-person events (like tradeshows, expos, concerts, etc) and get their customer base from word-of-mouth referrals have had to take this opportunity to develop an online presence and open up a market they didn’t previously capitalize on. For companies with a limited online presence, this is the time to ramp things up with social media marketing, content marketing, SEO and PPC.
More active users on social media mean more eyes viewing digital campaigns. It’s the perfect time to build brand awareness, create new and innovative strategies and expand, or at the very least, retain your current client base. No matter what, businesses need to function and fulfill their objective. Given the fact that not many people are in the stores or on the streets during these unprecedented times, the need to reach them in other ways, i.e. digitally, has increased.
As experts in the digital marketing field, Consult PR has been working with clients for over 15 years to create and revamp their digital profiles. No matter the size of your business, or the industry, we can help you create a custom plan to reach new consumers and retain your current ones. Call us at (561) 444-7265 (RANK)