With YouTube being the second most popular search engine after Google, displaying your ads on it makes good marketing sense. YouTube ads usually steal the show as opposed to textual search ads and graphic art banner ads because people prefer video. YouTube remarketing offers a powerful second chance to capture the attention of those potential customers who’ve already shown interest by visiting your website/ YT channel. 

Impactful, Budget-Friendly and Simple

The growing popularity of YouTube remarketing can be attributed to its laser-focused targeting capabilities and cost-effective model. There are quite a few types of ads that can be run on YouTube. However, we generally recommend skippable ads, which give viewers the option to skip after just 5 seconds, even though the ad is typically 30 seconds long. Now, here’s where it gets really interesting: You, as an advertiser, only pay if someone willingly watches your entire 30-second ad. Therefore, if they skip at 29 seconds or before... it's completely free advertising.

With that in mind, here are more reasons why YouTube remarketing is ideal for your digital marketing strategy: 

• It makes great use of your existing first-party (website visitors) data
• Improves your brand awareness
• Increases conversion rates
• Allows you to visually demonstrate/pitch your service/product to partially qualified leads
• Helps you know which of your visitors have the potential to be repeat customers

What Are Its Key Requirements?

To make YouTube remarketing work perfectly, you need a list containing no less than 1000 individuals who visited your site previously. It is important to drop the necessary script on your website as soon as possible so that it will deploy cookies to visitors and thereby start the accumulation necessary to reach that number. 

YouTube wants your ads to be absolutely specific, so they need to be clear and to the point, or else you may end up losing money. Tailor-made ads to attract your target audience deliver the best results. These ads pretty much run the same way as RLSA, but instead of showing up in targeted Google search results, they appear when viewers go to YouTube to watch a video. 

KEY TIP: Be sure to have ads for all kinds of devices and formats . This includes vertical videos, as a lot of people watch YouTube videos on mobile devices in portrait mode.

The 5-second rule - Nailing the initial seconds of a YouTube Ad BEFORE the SKIP

Almost everyone skips if they have the option. So, it is imperative to make the first five seconds catchy. Otherwise, viewers will skip on the sixth second. You may think of it like a movie trailer that always showcases the best and most exciting scenes first to grab the audience's attention. A good rule of thumb is to convey your most important message right at the beginning of your video and to include your brand prominently.  

Additionally, always try adhering to these YT remarketing best practices:

• Use the ‘Impression Capping’ feature, it limits the number of times your ad is shown without the user interacting with it
• Content is king, ensure your video is captivating enough to encourage viewers to take action, whether it is subscribing to a service or making a purchase
• Your remarketing list should be specific
• Reach out to a larger audience by uploading your email subscriber list as new audience data to target.
• Use a Call-to-Action (CTA)
• Test and Optimize 

All in all, well-designed YouTube Remarketing ads have the positive effect of being viewed repeatedly by someone who has previously visited your website or channel without converting. This repetition of content and brand has been shown to successfully lead to more ROI. Contact our team to learn more.