For many years, Android has had the lion's share of the mobile market. Most, if not all, Android device owners use Google Maps, making Android and Google Maps synonymous. Interestingly, even Apple device owners would opt to use Google Maps instead of Apple Maps, as it was seen as a much better app. Over the past 5 years, Apple's USA market share has gained on and now surpassed that of Android’s. Along the way, Apple also significantly improved their Maps App, bringing Android’s Google Maps dominance to an end. 

This unprecedented change in the mobile map app usage market in the USA has resulted in:

• The U.S. has between 74 and 100 million iPhone Users
• Only 1 out of 4 iPhone users still utilize Google Maps, meaning 3 out of 4 are now using Apple Maps.  
• Apple Maps usage has now risen to 37.5% of all map searches/ uses in the USA… and that is significant. 

This in turn means your business needs to alter its digital marketing programs to encompass Apple Maps optimization.

CPR helps you with claiming your Apple Maps listing in order to begin your optimization process. We also help you in Claiming and Listing your business on Apple Maps. Once this is done, we begin the optimization process by enhancing your social media accounts, helping you get rid of online duplicate entries and optimizing your Yelp Listings and reviews. 

FUN FACT: Apple Maps and Yelp have a relationship wherein when you optimize Apple Maps, you also get some amount of traction on Yelp. That said, for purposes of determining your digital marketing initiatives… think of Yelp as more of a bonus than the focus (Apple Maps). According to a study by Harvard Business School: for every added Yelp star, you can see a 5- 9% increase in revenue.

No one realized that Apple Maps would be so fast in cleaning up their archaic application and bringing it up to a level which is equal to, if not better than, Google Maps. This showcases that Apple still knows how to innovate and continues to be a market leader. For that very reason, it is important for you to optimize your digital marketing initiatives to show up on Apple Maps, after all why not tap into those other 37.5% map searches.